5 Ways To Put The "You" Back In YouTube

YouTube: we all use it. We’ve all seen at least one funny video or even uploaded a funny video. It’s become as ubiquious as MySpace, FaceBook, and dare I say even Google (even though they own it).

I’m a big fan of YouTube. It has exposed me to so many new people and new ideas. Sure, it may not be legally alright to upload a music video or whatever, but the point of YouTube is to expose people to many different things. If it were not for YouTube and other sites, I’d still be a mindless sheep in the Top 40 heard. It boggles my mind when I think of how many artists that I would have never been exposed to were it not for downloading sites and YouTube. I can’t begin to even name a few.

Besides watching illegally uploaded content, I also have subscribed to a lot of people. Most of them are musicians. Several of them are vloggers. Some are too odd to categorize.

I’ve noticed a trend that Steve Pavlina has countlessly spoke of when people ask him how to generate money online. He says that “…Strong content is universally valued. It’s hard work to create it, but in the long run it generates lots of long-term referral traffic…”

I’ve definitely noticed it on YouTube. Guys like sxephil, whatthebuckshow, and gradualreport are becoming boring to me. However, there have been a select few that have kept my attention video after video.

My number-one favorite vlogger is TokyoCooney. He may not have the sleek camerawork of other big-name vloggers, but that’s irrelevent compared to the content of his vlogs. For those of you who don’t know who I’m talking about, TokyoCooney (real name: Kevin Cooney) is a writer and stand-up comedian living in Japan. His vlogs talk about various places in Japan, good advice for foreigners on how to live in Japan, and several humorous moments of culture shock. Here’s a link to his site and a link to his YouTube account. He usually posts at least once a week, but it’s worth it. His sense of humor and his knack for explaining things in an interesting way are what keep me coming back for more. TokyoCooney may not have the immense amount of subscribers that other vloggers do, but I belive that the subscribers he does have will stick with him until the end. I know I sure will!

With that in mind, I give to you 5 Ways To Put The “You” Back In YouTube:

5: Post content that’s valuable to others.

One of the reasons people like Perez Hilton are so popular in the blogosphere is because a lot of people are interested in the daily lives of celebrities. Although I personally find many outlets of this kind of content (tabloids, blogs, etc) to be distasteful and downright snoopy, common sense dictates that if people didn’t like it, they wouldn’t buy it. Obviously, someone out there likes looking into the lives of celebrities or else there wouldn’t be shit-tons of magazines about it all over Wal-Mart and other places.

To sum it up, if you create content that’s in-demand, then people are gonna read it, plain and simple.

4: Don’t follow trends.

Something that I’ve noticed on YouTube is that once something gets insanely popular (Chocolate Rain for example), there’s a flooding of people who try to get on the train to Top-Subscribed Town where Mayor Smosh will give them the key to the city just because they all copyed what’s popular or trendy. Rarely, if ever, does someone who copies what someone else did just to become popular become popular themself. Sure, you might get a bunch of initial views and some subscribers, but once they see you for the one-trick pinata that you are (you’re not even a real fucking horse for fuck’s sake!!), they’ll dump you faster than Last Thursday’s meme.

3: Post content that can stand the test of time.

What do you see yourself posting in a year? How about two years? Five years? Ten years? Do you have a clue where you’ll even be in ten years? Don’t feel bad, because neither do I.

When you post that video on YouTube, ask yourself this: will I still get the same reaction watching this video today as I might several years down the road? There are several posts that I have made that are a virtual snapshot of my life at that point in time. To me, what I was posting a year or two ago is valuable, however some people might not find it so. I guess it’s like looking at your old photographs from when you were a kid. Some elements stand the test of time and others just make you cringe.

“Oh wow! That’s what my parents looked like back then!”

“Oh shit, I can’t believe I wore that bright-ass shirt! My eyes are bleeding from the acid-washed jeans!! Take it away, take it away!!”

2: Follow your passions

This one’s really important. It’s okay to have more than one passion (hell, I have several!). You just need to follow it wherever it takes you. Talk about what you love to do, who you love, why you love it/them, etc. If you are truly passionate about what you do (this can be applied to anything in life), then people will take notice and begin regarding you as an expert in you field(s). The opposite is also very much the truth. If your heart isn’t in what you do, then people won’t even bother with you.

And the number-one way to put the “You” back in YouTube is…

1: Be yourself.

It’s that fucking simple. Don’t try to come off as something you’re not, unless you’re portraying an on-screen character or something. If all we wanted as people is just information, then the Internet would strictly be a giant library of facts. But it isn’t. It is the human aspect of the Internet that has allowed it to become as essential to modern living as the telephone and the television. Take advantage of your individual human element when you submit content, regardless if it’s on YouTube or somewhere else on the net.

Well, I’ve got to head to bed because I’ve got a long Sunday shift in the morning (11-8; good for my wallet, but not my soul) so I’ll see you guys later. Good-night!

TheAndySan

P.S: It’s been 67 days since www.theandysan.com has been up and 39 days since www.spicymelon.com has been up. I should really get a counter widget or something so I don’t have to post this all the time. I’ll work on that…

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