Deja Vuesday – 5 Ways To Put The “You” Back In YouTube

In this week’s Deja Vuesday, we take a look back one year ago to one of my best posts that I have written to-date. I apologize for not adding more of my current opinion, but this post can pretty much stand on its own with little additional input from me. Here it is, 5 Ways To Put The “You” Back In YouTube:

YouTube: we all use it. We’ve all seen at least one funny video or even uploaded a funny video. It’s become as ubiquitous as MySpace, FaceBook, and dare I say even Google (even though they own it).

I’m a big fan of YouTube. It has exposed me to so many new people and new ideas. Sure, it may not be legally alright to upload a music video or whatever, but the point of YouTube is to expose people to many different things. If it were not for YouTube and other sites, I’d still be a mindless sheep in the Top 40 heard. It boggles my mind when I think of how many artists that I would have never been exposed to were it not for downloading sites and YouTube. I can’t begin to even name a few.

Besides watching illegally uploaded content, I also have subscribed to a lot of people. Most of them are musicians. Several of them are vloggers. Some are too odd to categorize.

This is as true now as it ever was then. YouTube is one of the vanguards of independent promotion and content distribution, along with Twitter and Facebook. Although I’m still not very well-known online, if it weren’t for these three sites, only my offline friends would know about the content that I create. Whether it’s music, vlogs, or blog posts like these, I am grateful every day that I live in an age where if you want to say something to the whole world, you can do so with a computer with Internet access and an optional digital camera.

I’ve noticed a trend that Steve Pavlina has countlessly spoke of when people ask him how to generate money online. He says that “…Strong content is universally valued. It’s hard work to create it, but in the long run it generates lots of long-term referral traffic…”

I’ve definitely noticed it on YouTube. Guys like sxephil, whatthebuckshow, and gradualreport are becoming boring to me. However, there have been a select few that have kept my attention video after video.

I’m not as hung up over these guys as I was back then. In fact, I was watching a couple of Buck’s newer videos yesterday and laughed my ass off!

My number-one favorite vlogger is TokyoCooney. He may not have the sleek camerawork of other big-name vloggers, but that’s irrelevent compared to the content of his vlogs. For those of you who don’t know who I’m talking about, TokyoCooney (real name: Kevin Cooney) is a writer and stand-up comedian living in Japan. His vlogs talk about various places in Japan, good advice for foreigners on how to live in Japan, and several humorous moments of culture shock. Here’s a link to his site and a link to his YouTube account. He usually posts at least once a week, but it’s worth it. His sense of humor and his knack for explaining things in an interesting way are what keep me coming back for more. TokyoCooney may not have the immense amount of subscribers that other vloggers do, but I believe that the subscribers he does have will stick with him until the end. I know I sure will!

That reminds me; TokyoCooney is due for a new YouTube video I’d say, work permitting of course!

You know what big-name vlogger needs to really take advantage of vlogging again? Danny Choo. Casual YouTubers might better know him as the Tokyo Stormtrooper:

Danny has an absolutely killer photo blog, but really needs to start vlogging more in my opinion.

With that in mind, I give to you 5 Ways To Put The “You” Back In YouTube:

5: Post content that’s valuable to others.

One of the reasons people like Perez Hilton are so popular in the blogosphere is because a lot of people are interested in the daily lives of celebrities. Although I personally find many outlets of this kind of content (tabloids, blogs, etc) to be distasteful and downright snoopy, common sense dictates that if people didn’t like it, they wouldn’t buy it. Obviously, someone out there likes looking into the lives of celebrities or else there wouldn’t be shit-tons of magazines about it all over Wal-Mart and other places.

To sum it up, if you create content that’s in-demand, then people are gonna read it, plain and simple.

This might explain why I get no views, haha!! Just kidding, my last couple videos have reached the 100 view mark. Thanks guys!

4: Don’t follow trends.

Something that I’ve noticed on YouTube is that once something gets insanely popular (Chocolate Rain for example), there’s a flooding of people who try to get on the train to Top-Subscribed Town where Mayor Smosh will give them the key to the city just because they all copied what’s popular or trendy. Rarely, if ever, does someone who copies what someone else did just to become popular become popular themselves. Sure, you might get a bunch of initial views and some subscribers, but once they see you for the one-trick pinata that you are (you’re not even a real fucking horse for fuck’s sake!!), they’ll dump you faster than Last Thursday’s meme.

Yeah, it’s tough trying to be original and watching your double-digit view counts with a smile on. I just have to remember the future from the past; despite the low views I was getting before, I am getting more than I was last year or even farther back. If I just keep on doing what I’m doing and continue to improve bit by bit, then I’ll become an Internet celebrity in my own right.

3: Post content that can stand the test of time.

What do you see yourself posting in a year? How about two years? Five years? Ten years? Do you have a clue where you’ll even be in ten years? Don’t feel bad, because neither do I.

When you post that video on YouTube, ask yourself this: will I still get the same reaction watching this video today as I might several years down the road? There are several posts that I have made that are a virtual snapshot of my life at that point in time. To me, what I was posting a year or two ago is valuable, however some people might not find it so. I guess it’s like looking at your old photographs from when you were a kid. Some elements stand the test of time and others just make you cringe.

“Oh wow! That’s what my parents looked like back then!”

“Oh shit, I can’t believe I wore that bright-ass shirt! My eyes are bleeding from the acid-washed jeans!! Take it away, take it away!!”

In addition to repurposing older content of mine, putting it to the test of time is one of the major reasons that I created Deja Vuesday and Twitter Thursday Throwdown. Some posts like this one tend to fare better against the test of time than, say, one of my quickie posts telling you how my day was. However, just because a post is dated does not make it worthless. That is another reason why I started Deja Vuesday and Twitter Thursday Throwdown.

2: Follow your passions

This one’s really important. It’s okay to have more than one passion (hell, I have several!). You just need to follow it wherever it takes you. Talk about what you love to do, who you love, why you love it/them, etc. If you are truly passionate about what you do (this can be applied to anything in life), then people will take notice and begin regarding you as an expert in you field(s). The opposite is also very much the truth. If your heart isn’t in what you do, then people won’t even bother with you.

I couldn’t have said it better myself, and I did, haha!! Wrap your head around that one.

If you’ve been to even one personal development website, then you know how important passions are. If you’re following your passion, then time is not a factor.

I know what you’re thinking: “But Andy, if blogging is one of your passions, then how come you’ve been updating infrequently since the beginning of 2009?” Simple: I needed to take a break from blogging to focus on other parts of my life as well as further explore other means of content creation like microblogging with Twitter and vlogging with YouTube.

Keep in mind that unless you challenge yourself with new things all the time, even your passions can whither away.

And the number-one way to put the “You” back in YouTube is…

1: Be yourself.

It’s that fucking simple. Don’t try to come off as something you’re not, unless you’re portraying an on-screen character or something. If all we wanted as people is just information, then the Internet would strictly be a giant library of facts. But it isn’t. It is the human aspect of the Internet that has allowed it to become as essential to modern living as the telephone and the television. Take advantage of your individual human element when you submit content, regardless if it’s on YouTube or somewhere else on the net.

Well, I’ve got to head to bed because I’ve got a long Sunday shift in the morning (11-8; good for my wallet, but not my soul) so I’ll see you guys later. Good-night!


P.S: It’s been 67 days since has been up and 39 days since has been up. I should really get a counter widget or something so I don’t have to post this all the time. I’ll work on that…

Wow, I just now noticed how much cursing is in this post! I guess I was really living in the moment, huh?

But yeah, just being yourself is such an important step to not only better developing quality content, but to imporve yourself as a person.

Just remember that even if all the comments that you get are negative and very few people are watching and reading your stuff, as long as you’re satisfied with your work, then at least one person out there likes what you’re doing.

Well, I think that about wraps it up for this week’s Deja Vuesday. Have fun guys!!


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